The requirement was for a strong parasol that could be left up and open, with little or no management required, so staff wouldn’t need to open and close the parasol every day.
Integrated heat and light for use all year round was also needed to keep customers warm and dry on cold wet days. As well as enabling the area to be used at night time with the lights creating a warm inviting atmosphere.
The parasols also offered the ability to increase available space with tables for use under the parasols. This meant that the Hind Head could take additional covers for meals on a busy day or allowing customers the option to sit outdoors whilst enjoying a drink.
The canopies were printed with a Stella logo and were partly paid for by the beer supplier. In this case the logos were applied using a special marine grade adhesive vinyl, which is incredibly durable, but could be removed and replaced with a different suppliers logo at the end of the existing beer supply contract. This can be done without the need to purchase a complete new canopy, ensuring an extended lifespan of their parasols.